A magazine tie-in for Breast Cancer Awareness. In the Middle East, magazine readers are used to ‘daring’ images of the female form being censored via black markers. The insight was used to make the issue of breast cancer a public conversation. 

A magazine tie-in for Breast Cancer Awareness. In the Middle East, magazine readers are used to ‘daring’ images of the female form being censored via black markers. The insight was used to make the issue of breast cancer a public conversation. 

A magazine tie-in for Breast Cancer Awareness. In the Middle East, magazine readers are used to ‘daring’ images of the female form being censored via black markers. The insight was used to make the issue of breast cancer a public conversation. 

A magazine tie-in for Breast Cancer Awareness. In the Middle East, magazine readers are used to ‘daring’ images of the female form being censored via black markers. The insight was used to make the issue of breast cancer a public conversation. 

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About:

Michael Fillon. Creative Group Head at IMPACT/BBDO in Dubai.

Email at mikesandwash@gmail.com